Artists, let's face it, are kind of narcissistic. We create what we love, yes, and that's usually where it starts. But eventually we want more from our art. We want to make money from our art either to live or to fund the next project. We want to create art that speaks to others. We want people to know our name. In other words, we want to leave a legacy.
But how do you do that?
We can name many who have left a legacy. Ansel Adams, Monet, Van Gogh, Surat, Brook Shaden, Bob Ross. Some of them made their legacy while they were alive. Some their legacy was made after they left this earth. But there are things that we can learn from all of them if we want to leave our own legacy.
1. Do What You Love
Some believe that if they do what is popular they will gain instant success. Often times this just leads to unsuccessful ventures because they end up not knowing what they're talking about/doing and/or they aren't passionate about whatever it is. If you want to secure longevity in your legacy it is of the upmost importance that you do what you are passionate about, what will keep the fire going.
2. Don't Give Up
If you stop your journey midway, if you throw away all your creations because of fear or disappointment, then naturally no one will ever know who you are. They say that cheaters never prosper, but I also think that neither do those who quit. Legacies aren't always made in the present, but if you stop now then you never know if it could have.
3. Don't Be Afraid to Try New Things
Making the same thing over and over because we feel it's safe or because a previous creation brought us a lot of acclaim only breeds lethargy and boredom. Eventually you will lose your drive, your passion. So don't be afraid to try new things. With ingenuity comes excitement. And when you are excited others will be too. And think of the reinvigoration not only you will feel, but your followers will feel as well when they see this new direction you've taken.
4. Share Your Craft
People need to see you work in order for you to leave your legacy. People need to know that you create. Even if it's only a handful, your closest friends or family, someone needs to know. Submit your work to shows and publications. Don't be afraid to let others see what you are passionate about.
But along with that, one of the biggest ways to leave a legacy is to share your passion through teaching and mentoring. I never would have heard about Brooke Shaden if she hadn't been willing to be vulnerable and teach to millions of people online. Countless of others wouldn't have been inspired to paint if Bob Ross hadn't started sharing his love for nature and painting through public television. There are some who are unwilling to teach because they don't want to share their "secrets of the trade." There will be those who will be able to copy your style without needing to know your "secrets," but think of all those who will be grateful you taught them the right way of how to do something that they share your name to others.
5. Be Yourself
No one gets anywhere by being anyone other than who they are. Don't pose as the artist you think people want you to be. If you've always wanted pink hair, then by all means pink it up. If you don't go for the bangled bohemian look, don't even bother walking into that thrift shop. Use your own voice in writing emails to prospective galleries; if you're very business-like don't try to write quirky and care-free and vice versa. The person that you are behind closed doors is the one you need to be when sharing your work.